How to link a YouTube video to an external website?

Youtube doesn't give the possibility to link to external websites (although I heard about few cases...) I have used LinkedTube  and the result is not that bad actually... What do you think?

What is viral?

I will never forget this video! I was attending SES Conference in London; strange to believe but that was my first online marketing event. I think it was early in 2011, when I started working for QS. At some point somebody was on the stage talking about the concept of "virality" and what are the best practices to create something viral.. and.. BHAM! He played this video. This video was made in a couple of days if I am not wrong. Do you remember the eruption of the Vulcan in Island? All the attention of the media was there: I remember I was in London and I was supposed to fly to Italy but I couldn't because all the airports were closed due to this black ash cloud! I also remember an amazing blue sky and no clouds :) Anyway.. Inspiredbyiceland had the intuition that that was the right time to promote the tourism in island, so they decide to produce a video: they didn't have time and they didn't have budget. Look at what they were able to create.. and guess what! This was viral

Testing the effectiveness of your PPC ad campaign

Step 1:

Research for the most effective and relevant key words (around 800-1000 key words including broad, exact and phrase based key words) that suits your business and then start your PPC campaign.

Step 2:

• Now out the available key words, choose a key word with which you want to run your PPC ad campaign.
• Aim for the key word that can earn you 10/10 quality score.

Step 3:

• In order to test your PPC ad campaign, create different ad groups in your main campaign.
• Make at least 2 ad groups wherein you can experiment with 2-3 similar key words.

Step 4:

• Design an attractive and informative landing page that is inclusive of the key words used in your main ad copy.
• Put H1 tag on your key word/s.
• Repeat the key words at least 3 to 5 times in your ad copy as well as on your landing page.
• In case you are using images in your ad copy, use Alt Tags there.

Step 5:

Add meta tags to your landing page.

Step 6:

• Make 2 ad copies for the 2 key words selected.
• Each of these ads must have a separate landing page.

Step 7:

Link your ad copies to the respective landing pages.

Step 8:

Run your PPC campaign for at least 10-15 days, then start analyzing your efforts. Ask the following questions from yourself:-

• How many clicks I received with a particular key word/phrase?
• How many impressions I got with every key word used?
• What is the CTR of my chosen key word/s?
• What is the average CPC of my campaign?
• What is my goal conversion rate?
• What is the bounce rate of my key word/s?
• Is my landing page properly optimized with regards to the key words used?
• Am I using an attractive ad copy?

Remember:

The success of your PPC ad campaign depends on:-

• High CTR
• Higher lead conversions
• Low bids

No matter what type of product/service you have and what kind of ad you run, the success of your PPC campaign depends on your landing page which is directly proportional to your quality score. The effectiveness of your landing page depends on several parameters like key words, ad copy etc.
The aforesaid steps are very generic in nature but often we tend to miss a point or two mentioned here, that can really help us reduce the CPC and increase the CPM of our PPC ad campaign.
A successful PPC ad campaign can also positively affect your SEO campaign. Hence, it is essential to pre test your PPC ad campaign.

From: http://shortlinks.co.uk/2wxc

Linking Adwords to Analytics

There are 3 singers with 3 different websites:

1)      http://www.singer1.com/

2)      http://www.singer2.com/

3)      http://www.singer3.com/

I manage Analytics for all the  websites with my google account.

I use Adwords to promote the tour dates.

Below the structure of MCC (My Client Center):

The first segmentation is geographical. I need this segmentation because each region has got different budget and different people responsible for the events.

I need to monitor the visits from Adwords by using Analytics, but I cannot link MCC to my analytics account.

I read some forums and I realized that I should open multiple Analytics accounts for each AdWords account I need to track.

I currently have 3 Website Profiles on Analytics. Is there any way to split them up to 3 different analytics account (without losing all data from the past)?

Make it easy!

First tip for my visitors: MAKE IT EASY!

Whatever you want to communicate it has to be easy.

You have just 8 seconds to capture the attention of your public. When they search for a specific topic in internet, they want immediate results.

How to create your perfect ad:

1. Begin the ad creation by analysing your product and consumer. Each ad has to be made specifically for those who are interested in buying the product or using the service, namely the "Consumer", or theTarget Audience.
2. Understand WHO will buy or use your product / service. Search for as much information about them as possible. If your product is already in the market you can obtain this information by conducting consumer surveys, talking to the sales people, or observing consumer behaviour at various stores. If the product has not as yet launched, use best guess strategy or existing market information. Thus you will be able to define who your buyer or user is - this is your Target Audience, or the Consumer.
3. Find out WHAT is so special about your product, the unique selling proposition. Make sure you find only one compelling reason otherwise you will confuse your reader. This is also sometimes referred to as the brand positioning. Look for something that current competitors do not offer or do not overtly claim to offer.
4. Understand WHY will they buy or how will they use your product. Why consumers buy this product category, your brand or the competitor's brand.
5. Decide HOW to effectively convey the Product message. Use the information that you have collected to form a "Creative Brief" for your creative team.
6. Think of when will they buy, how will they shop for it. This will help you decide how, when and where to advertise, what media is best for you; choices may be local Newspaper, web, pamphlets and many others.
7. Admire your ad. It might be a great ad, but you are not sure that it will sell what you want it to sell, until you have tested it amongst your Target Audience. Put the ad out and have a questionnaire ready to find out if you have reached the audience you set out to.

Source: wikihow

Google made it easy! :)

Welcome to Digital Marketing Planet!

Dear all,
I'm very happy to introduce to you my Blog.
I am a Digital Marketing professional, currently studying CAM Digital Marketing Diploma in London School of Marketing.
Why digital Marketing?
The future of marketing is undeniably digital. As other marketing and advertising budgets are hit by economic dips, digital one-to-one marketing shows a continually healthy growth. And the trend is not going to be reversed; the enabling technology is here to stay and become more prevalent.
I represent the new generation of Marketing Consultants and I would like to share my information with you.
Feedback are more than welcome!


Spread the word...