What's the difference between Goals/Objectives and KPIs?
I am sure many of you will find this question very easy to answer.
You will be surprised to know how many senior managers don't know this difference.
The presentation below will help you running the right SEO reports listing the most relevant SEO KPIs related to your strategy.
It's very common to see huge reports (please note that nowadays most of them are automated) with metrics that don't have absolutely nothing to do with the strategy of the company.
An advice for senior managers and business owners: NEVER TRUST HUGE REPORTS!
As usual I try to keep things easy: the objectives will tell you the direction and the KPIs will tell you if you are on the way to reach your destination.
To know more about SEO objectives and how to set them, read the SEO objectives goals I wrote for you.
So, if your objective is to go from Paris to Milan in less than 12 hours spending less than £200, your KPIs will be something like:
- Average Speed
- Average Consume
- Planned breaks
Many marketers will include also "Number of autovelox in New York": although this information is very interesting, it's not relevant to your objective so.. let's take this out!
So, how do you measure the success of your SEO strategy?
PS: thank your www.smartinsights.com for teaching me so many things!
