Make it easy!

First tip for my visitors: MAKE IT EASY!

Whatever you want to communicate it has to be easy.

You have just 8 seconds to capture the attention of your public. When they search for a specific topic in internet, they want immediate results.

How to create your perfect ad:

1. Begin the ad creation by analysing your product and consumer. Each ad has to be made specifically for those who are interested in buying the product or using the service, namely the "Consumer", or theTarget Audience.
2. Understand WHO will buy or use your product / service. Search for as much information about them as possible. If your product is already in the market you can obtain this information by conducting consumer surveys, talking to the sales people, or observing consumer behaviour at various stores. If the product has not as yet launched, use best guess strategy or existing market information. Thus you will be able to define who your buyer or user is - this is your Target Audience, or the Consumer.
3. Find out WHAT is so special about your product, the unique selling proposition. Make sure you find only one compelling reason otherwise you will confuse your reader. This is also sometimes referred to as the brand positioning. Look for something that current competitors do not offer or do not overtly claim to offer.
4. Understand WHY will they buy or how will they use your product. Why consumers buy this product category, your brand or the competitor's brand.
5. Decide HOW to effectively convey the Product message. Use the information that you have collected to form a "Creative Brief" for your creative team.
6. Think of when will they buy, how will they shop for it. This will help you decide how, when and where to advertise, what media is best for you; choices may be local Newspaper, web, pamphlets and many others.
7. Admire your ad. It might be a great ad, but you are not sure that it will sell what you want it to sell, until you have tested it amongst your Target Audience. Put the ad out and have a questionnaire ready to find out if you have reached the audience you set out to.

Source: wikihow

Google made it easy! :)

Welcome to Digital Marketing Planet!

Dear all,
I'm very happy to introduce to you my Blog.
I am a Digital Marketing professional, currently studying CAM Digital Marketing Diploma in London School of Marketing.
Why digital Marketing?
The future of marketing is undeniably digital. As other marketing and advertising budgets are hit by economic dips, digital one-to-one marketing shows a continually healthy growth. And the trend is not going to be reversed; the enabling technology is here to stay and become more prevalent.
I represent the new generation of Marketing Consultants and I would like to share my information with you.
Feedback are more than welcome!


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